| CORPORATE INFORMATION
After months of testing in a garage in the San Francisco Bay Area, Traffic Pillow was introduced and founded in early 2001, beginning a new era in accident prevention and muscle relief technology. After further years of testing on new participants, Traffic Pillow visited the 2005 AAPEX Auto Show in Las Vegas to check out the newest products on the market and promote our own to see if other automotive professionals could easily understand its benefits and how it worked. Soon after, a website was launched, which allowed customers to purchase their own Traffic Pillow and for people interested to read further about its benefits. In 2006, a makeover and additional improvements were made to the product, including a non-slip material underneath the pillow to allow it to sit firmly in one position. A breakthrough occurred when people using the pillow reported that it had therapeutic effects on the lower back and thigh muscles. Some were even using it in places outside their cars such as office chairs and even airplanes. We immediately decided to send the product off to chiropractors for an evaluation of its ergonomic abilities and were quite thrilled with the responses. When the 2006 AAPEX Auto Show came around, Traffic Pillow was showcased for all to see and subsequently created a large buzz among those who stopped by our booth. The inventor and his assistant soon knew that the time would come to launch the product on a large scale and commissioned the help of the University Of Iowa’s National Advanced Driving Simulator. Currently, Traffic Pillow is undergoing its 3rd and final third party testing for additional proof of its claims of benefits for the automotive industry before we launch the product on national television and in stores across the country in Winter 2009. We’re making the point to the airline industry that our product can be used to eliminate the painful effects of DVT and other arterial afflictions commonly linked to cramped airline seats. Additionally, Traffic Pillow is being given to taxicab operators all over San Francisco in an effort to spread the word throughout an industry that could greatly benefit from use of the product. The response has been overwhelming and will augment our claims when the University Of Iowa reports back to us. We recently attended the Travel Goods Show 2008 in San Diego, and the Traffic Pillow generated so much interest that our entire inventory was sold out. The product created considerable buzz throughout the show, further indication that Traffic Pillow is an idea whose time has come. Now with two Patents issued and several Patents Pending Worldwide, we expect that once the product gets its full launch, Traffic Pillow will sell more than one hundred million units over the next decade, and it is our hope that not only does Traffic Pillow revolutionize vehicle safety, but that it changes the way we relax on a day to day basis. |